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A new study shows that, while mobile internet still has a long way to go before it can be considered mainstream, consumer interest nevertheless seems to be building.
According to a study conducted by the Online Publisher’s Association, 71 percent of mobile users interviewed have mobile web access and 41 percent have used the mobile web, writes Mediaweek. Of those who have surfed the web on their phone, roughly 58 percent say they are dissatisfied, citing slow technology and difficulty navigating.
While 18 percent of respondents said would not mind looking at advertising in exchange for free content, users also said they are willing to pay for some content, such as technology news.
Other third party mobile research reports have found that roughly 10 percent of mobile users regularly access the wireless web.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
