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Despite the downward trend among some traditional print media, the Yellow Pages segment may grow in coming years.
According to media research company The Kelsey Group, the print Yellow Pages segment is expected to grow from $26.50 billion in 2006 to $27.80 billion in 2011, writes BtoB.
The online segment, which includes internet Yellow Pages and local search advertising, should grow from $4.10 billion in 2006 to $11.10 billion in 2011.
Overall advertising revenue from print and internet Yellow Pages, along with local search, is expected to grow from $30.60 billion in 2006 to $38.90 billion in 2011, a compound annual growth rate of 4.9 percent.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
