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Sony PS3 Unveils Console-Only Virtual World

In adding online capabilities to its Playstation 3 gaming console, Sony has pulled a trick out of its sleeve - voila, a virtual world - that may just outdo XBox 360’s and Nintendo Wii’s attempts.

Called Playstation Home, the virtual world lives inside the console, reports Kotaku (via MarketingVox), while psfk compares it to Grand Theft Auto - as in, it’s not as customizable as the open-source maelstrom that is Second Life.

The free service, which will go into beta this April and hit consoles this fall, will allow players to customize a realistic rendition of themselves and allow them to “pimp” their apartments.

The world includes dynamic ad billboards, games you can walk up to and play in mini-arcades, and a list of commands for talking to others, whom you can invite to your apartment for multiplayer gaming.

Playstation Home will also have public places like a lobby to meet others and a movie theater, and brands can create their own destinations to show off up-and-coming games via video and demos.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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