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A panel of experts reviewed over 2,400 consumer-facing websites and found that innovation and development are falling far behind what visitors are coming to expect from a web presence, according to AdWeek (via MarketingVox).
The panel of 300 industry professionals, selected by the Web Marketing Association, judged the sites on copywriting, design, features offered and other criteria. Of the seven categories considered, “Innovation” was found most wanting. Overall, the development index dropped three percent from 2005.
The airline industry was singled out as the most advanced consumer vertical, likely because that industry is among those that has been doing business online the longest.
Financial services ranked among the lowest industries engaging in new development, for the likely reason that investment in online initiatives has plateaued.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
