»
Air America’s new president, Mark Green, has stepped forward to outline how his family plans to make the struggling left-leaning radio network a success.
The twin goals, he writes in his Huffington Post blog, are to make it profitable and influential. In order to do that, management will focus on making an already strong lineup even stronger, by connecting to other major progressive organizations to be mutually fortifying, and by becoming a multi-media content company.
It will be a business with a sharp point of view, Green writes. “The era of on-the-one-hand-on-the-other-hand liberalism is over…. If the conservative media continue to spout propaganda and call it news, we are the alternative of truth, justice and the Air American way.”
Content will focus on two views specifically: “First, America should stop attacking Muslim countries in ways that multiply terrorism. Second, instead of only talking about exporting democracy, Washington should begin practicing it here at home, for example by making sure elections aren’t auctions, which means the public funding of public elections.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
