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Microsoft’s global media director, David Grubb, said that the committee pushing the eBay Media Marketplace may indeed have failed to communicate properly with cable networks. Cable executives have complained that the process should have been more collaborative all along, though they haven’t ruled out the option of participating.
“It’s important that we do a better job of communicating, more clearly and directly, about exactly what we see this marketplace helping us solve,” Grubb is quoted as saying in MediaPost. He admitted that the committee had delayed allowing the cable industry a review, and suggested a face-to-face meeting to clear the air and to begin working together toward a launch.
The committee for the eBay Media Marketplace, created as a way to buy and sell TV time online, is focusing on cable rather than broadcast television, at least for now.
Grubb believes that, as the marketplace begins to operate, it will have a snowball effect, with more and more sellers signing up as they see their colleagues using it with success. He hopes that it will be launched within weeks, rather than months.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
