»
In a deal designed to expand the reach of its “Go for Mobile 2.0″ service, Yahoo has signed a deal with Microsoft that will make its offering compatible with significantly more devices, according to MediaWeek (via MarketingVox).
Go for Mobile 2.0 is a Yahoo initiative to bring most of its web services to mobile users. The partnership will allow that service to run on 75 more Windows Mobile-powered devices, bringing the grand total to 175. The deal is huge for Yahoo, which now can allow its users to access their email, photos and other accounts wherever they are.
It also gives Yahoo a foothold in the smartphone market, which is becoming more attractive to content creators as well as advertisers because those phones can handle rich media more easily.
Under a separate deal, Yahoo Go 2.0 will be pre-installed on devices manufactured by HTC.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
