Catalina to be Acquired by ValueAct
Catalina Marketing Corp. will be acquired by its largest shareholder, ValueAct Capital.
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Catalina Marketing Corp. will be acquired by its largest shareholder, ValueAct Capital.
A year after its $600 million acquisition of women’s portal iVillage, NBC Universal has been slow to integrate the site with its other properties, despite having announced that the site would become the centerpiece of its digital strategy, writes Ad Age (via MarketingVox).
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AOL is enjoying tremendous success after switching from a paid-subscription model to one that’s free but ad-supported, according to MediaPost (via MarketingVox).
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The newly redesigned New Republic, launching today as a bi-weekly rather than a weekly, is a fatter magazine, with more photographs, articles and graphics than usual.
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Plow & Hearth’s Madison Place catalog is likely to be phased out by the end of the fiscal year.
Sirius Satellite Radio has signed renowned animal “intuitive” and communicator Sonya Fitzpatrick to host an exclusive weekly animal advice and call-in talk show, Animal Intuition.
The Geico caveman, a well-known advertising entity by now, may soon cross the line from being the star of a series of television commercials to being the star of his very own sitcom.
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The vote of shareholders on the Clear Channel takeover bid will happen next week, and analysts are still predicting that the bid will be rejected.
Sponsoring parades can be an effective way of reaching thousands, if not hundreds of thousands, of festivity seekers, and St. Patrick’s Day parades in several markets have begun seeking sponsorships.
Time magazine’s long-awaited redesign will be unveiled this week, with new section names, a more visually dramatic look and more text-heavy pages, writes MediaPost.
L.L. Bean’s website beat its stores and catalog sales revenue in 2006, the privately held retailer revealed last week.
New research from Marketing Evaluations Inc., creators of the Q ratings, shows just how important engagement scores - a metric that some buyers consider as an important element in purchasing TV time - may actually be. According to data from the creators of the Q ratings, some of the highest rated shows are less engaging to viewers than their ratings would lead people to believe.
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Google has begun a test of buying and reselling television commercials, according to reports from the Wall Street Journal, reports Search Engine Land (via MarketingVox).
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