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The Geico caveman, a well-known advertising entity by now, may soon cross the line from being the star of a series of television commercials to being the star of his very own sitcom.
A deal has been struck with ABC to produce a pilot for the upcoming television season, starring the self-important Geico caveman, writes Adweek.
As with any pilot, the chances of the show making it to the air are few. If it does get picked up, however, there are risks. Geico, which licensed the rights to ABC, has no creative control. And, if the show flops, consumers might consider the brand a flop, as well.
The caveman character, created by The Martin Agency, has already moved beyond television ads. Geico’s media agency helped organize a golf game between the caveman and NFL legend Phil Simms, and Geico also unveiled CavemansCrib.com, a website that allows consumers to see how the caveman “lives.”
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
