New Jeep Campaign Includes Interactive Film, Sticker Print Ads
The Jeep Patriot brand has created an extensive campaign in support of its most recent online venture, an interactive online film.
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The Jeep Patriot brand has created an extensive campaign in support of its most recent online venture, an interactive online film.
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Court TV will cease to exist later this year - at least under its current moniker. The cable network will change its name, look and logo as part of an overhaul planned by parent Time Warner.
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Lancaster Management has acquired the DeQeen (Ark.) Daily Citizen and the weekly DeQueen Bee, writes Editor & Publisher.
HD Radio plans to make a big splash at this week’s SXSW event in Austin. The HD Digital Radio Alliance will be hosting a “Discover It! SXSW Day” showcase, consisting of live artist performances, three HD Radio listening stations for product sampling and HD Radio giveaways (up to 5 receivers an hour) to help SXSW’s attendees and Austin music fans tune in to the new technology.
Women’s apparel merchant Chico’s will shutter its Fitigues brand - which sells casual clothes for men, women and children in stores, catalogs and online - in the first quarter of fiscal 2007.
AOL is the first to gain access to the newest rich media ad formats and platforms from provider PointRoll, along with access to a dedicated team of its rich media experts, as part of a two-year preferred portal agreement, according to MediaPost (via MarketingVox).
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Accusing YouTube of “massive intentional copyright infringement,” media giant Viacom filed a $1 billion lawsuit Tuesday against the video site and its parent Google, CNET reports (via MarketingVox).
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Kmart has agreed to implement a refund program and publicize it on its website as part of a settlement with the FTC, which charged that Kmart engaged in deceptive practices in advertising and selling its gift card, writes DM News.
In addition to announcing that they no longer believe Nielsen’s commercial ratings will be an adequate measurement of television ads, advertiser members of the Association of National Advertisers have also announced some thoughts on Nielsen’s program ratings streams, writes MediaPost.
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Advertisers such as Ford Motor Company believe that Nielsen’s commercial minutes ratings may not go far enough, and have decided that what they need is ratings for each single commercial, rather than an average of commercial viewing across an entire program.
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As the date for the shareholder vote on whether Clear Channel should accept the buyout offer from private equity firms Thomas H. Lee Partners and Bain Capital Partners nears, speculation has arisen over how likely it is that the buyout will go through. While Clear Channel has been urging shareholders to accept the bid, analysts believe shareholders will reject it.
Outdoor advertising gained in popularity among advertisers in 2006, ending the year with a healthy 8.6 percent growth, up to $3.8 billion.
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Regis Philbin will be leaving Live with Regis & Kelly temporarily to have heart bypass surgery. He is expected to miss at least five weeks.
NBC plans to bring back the critically acclaimed but low-rated show 30 Rock earlier than expected, on Thursday, April 5 at 8:40 p.m., with a “super-sized” episode, writes Mediaweek.
