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Court TV Changing Name, Programming

Court TV will cease to exist later this year - at least under its current moniker. The cable network will change its name, look and logo as part of an overhaul planned by parent Time Warner.

Court TV will change its name effective Jan. 1, 2008, writes Broadcasting & Cable. It will also revamp its daytime coverage and add several new prime time reality series based on subjects such as police interrogations, con artists and high-end security experts.

Court has rebranded itself several times before, most recently dividing its programming into trial coverage during the day and entertainment programming at night.

Recent research, which has helped inform the upcoming changes, has shown that the fringe, prime time and late-night audience is male and loves real people, situations and stories, especially action-focused stories.

Related topics: Planning, TV Cable, Men, Entertainment, Demographics, Television...   

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