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Kmart has agreed to implement a refund program and publicize it on its website as part of a settlement with the FTC, which charged that Kmart engaged in deceptive practices in advertising and selling its gift card, writes DM News.
The FTC’s complaint alleged that Kmart promoted the card as equivalent to cash and said that the card would never expire, but failed to disclose that fees of $2.10 per month were assessed after two years of non-use.
The proposed settlement, which is subject to public comment through April 10, requires Kmart to clearly disclose all expiration dates and fees in all advertising and on the front of the card. It also requires Kmart to reimburse the dormancy fees for consumers who can provide a gift card number.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
