Arbitron announced today that Casanova Pendrill, an agency specializing in integrated Hispanic communications, has signed an agreement for Arbitron Portable People Meter radio ratings services in Houston, New York and Los Angeles.
The Knot Inc., a life event media company, has announced a hub for real parent reviews of local baby stores, gear, and services. Lilaguide.com launches with 32,000 listings and over 120,000 reviews from real parents who want to share their advice on baby products, services, and activities in 5,000 neighborhoods across the U.S., in cities such as New York, L.A., Chicago, Atlanta, San Francisco, and Miami.
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Sirius Satellite Radio will be the exclusive satellite radio provider of every game of the 2007 NCAA Division I Men’s Basketball Championship.
Home Depot has terminated its agreement with SendTec to provide third-party advertising on HomeDepot.com, according to DM News.
Sportskool, a VOD channel from Rainbow Media, has signed an integrated marketing deal with Jeep for its new Patriot model.
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A new broadband video show from NBC U called Breakers features women going to great lengths to break objects.
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In an attempt to capture the attention of parents, particularly mothers, who turn to the internet for information, Disney is launching Family.com as a one-stop shop for parenting information, reports the Associated Press (via MarketingVox).
A war between traditional paid newspapers and free dailies is arriving soon in the U.S., writes Media Life.
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A new report from JupiterResearch shows that social networks are increasingly attractive to marketers looking for a way to break through the media clutter, according to ClickZ (via MarketingVox).
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More than a dozen states are considering do-not-mail lists and, if passed, residents in states like Colorado will be able to sign up for a list and be free of unasked-for mail solicitations forever.
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Outdoor advertising, second only to the internet in speed of growth in ad spending, has surged 68 percent over the past decade. Last year, the segment grew 8 percent to $6.8 billion, according to figures released by the Outdoor Advertising Association of America.
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Facing an onslaught of negative publicity about the proposed merger with Thomas H. Lee Partners and Bain Capital Partners, Clear Channel has pushed back the shareholder vote on the buyout from March 21 to April 19.
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Turner Broadcasting executives delivered an upfront event on Tuesday, during which they repeatedly stressed the fact that the company is more than willing to slip brands into programming and to find ways to emphasize those brands within programming.
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