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In an attempt to capture the attention of parents, particularly mothers, who turn to the internet for information, Disney is launching Family.com as a one-stop shop for parenting information, reports the Associated Press (via MarketingVox).
The new site was announced yesterday and will remain in beta status until this summer. It will be filled with tips and advice from other users on raising children, on issues ranging from toddler care to college costs. Visitors will be able to add to a “ParentPedia” user-generated encyclopedia that provides information on some 1,000 topics.
Disney plans to sell straight advertising space on the site but also text ads that would appear next to search results. Disney products, including merchandise and films, will be promoted on the site, but not exclusively.
The site’s content and look and feel have been developed over the last year based on surveys of 30,000 mothers. Social networking will also be a component of the site, with users able to build their own profile and connect with others.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
