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More than a dozen states are considering do-not-mail lists and, if passed, residents in states like Colorado will be able to sign up for a list and be free of unasked-for mail solicitations forever.
The proposed legislation is just another sign that consumers are rejecting marketing messages being thrust at them when they are neither wanted nor relevant, writes AdAge. In the age of pop-up blockers, TiVo - which users use to zip past ads - and the do-not-call list, which at last count had 139 million names on it, it has become clear that consumers want nothing to do with marketing that is irrelevant and untimely.
The Direct Marketing Association and similar groups are fighting for their rights to market, and will continue to do so. Jerry Cerasale, senior vp of the DMA, is laying out reasons ranging from unconstitutionality to economic impacts on both the $900 billion direct-mail industry and the Postal Service, if a do-not-mail list were to pass.
“It would be hard on the economy,” he said.
Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, believes that it will probably get worse before it gets better. “We’ve reached this perfect storm of consumer power and advertising intrusion.” He believes that, with marketers “continuing their siesta of indifference or inaction” the outcome will be regulation, and the next election cycle, coupled with a Democratic-controlled congress, will likely accelerate overtures for oversight.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
