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Outdoor advertising, second only to the internet in speed of growth in ad spending, has surged 68 percent over the past decade. Last year, the segment grew 8 percent to $6.8 billion, according to figures released by the Outdoor Advertising Association of America.
Spending was up 10 percent among the top 10 advertising categories, writes Brandweek. The fastest growing category (and its second largest) was insurance and real estate, up 26.2 percent. Local services and amusements, the No. 1 category, grew 16.4 percent.
More categories increasing spending on outdoor advertising by double digits include: public transportation, hotels and resorts, up 12 percent, and communications, up 25.7 percent.
Media and advertising, financial, auto dealers and services and auto accessories and equipment were all categories that cut spending.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
