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The Knot Inc., a life event media company, has announced a hub for real parent reviews of local baby stores, gear, and services. Lilaguide.com launches with 32,000 listings and over 120,000 reviews from real parents who want to share their advice on baby products, services, and activities in 5,000 neighborhoods across the U.S., in cities such as New York, L.A., Chicago, Atlanta, San Francisco, and Miami.
Using features like social networking, user-generated reviews, and geo-targeted technology, Lilaguide.com “exponentially expands the value of the most trusted source in local baby information: word of mouth from other moms,” according to The Knot. The 4+ million first-time parents in America each year will now have one-click, 24-hour access to the equivalent of thousands of phone calls to friends.
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