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Although digital billboards have come under fire in some areas of the country - for safety and light pollution issues, among others - at least one state is making the most of the high-tech signs.
The Outdoor Advertising Association of Connecticut has signed an agreement with Connecticut State Police that will allow authorities to use the high-tech signs in the event of a child abduction, according to the Hartford Courant.
The association has agreed to broadcast the alerts in such an event at not cost to the state. The alert will be shown continuously for three hours. After that, the alert will be incorporated into the signs regular rotation schedule, which shows a different ad every eight seconds.
Paul Macari, of Lamar Advertising, said on behalf of the Outdoor Advertising Association of Connecticut that the group appreciated being part of the Amber Alert network.
There are currently five digital billboards in Connecticut.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
