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Product placement grew worldwide at 37 percent in 2006, but the pace of growth is expected to slow somewhat next year, says PQ Media in a new edition of its annual survey.
Non-paid product placement - which includes barter and other value-add deals - will cool, as well, writes MediaPost.
TV represents the largest portion of product placement, at 75 percent of total spend. It is expected to grow just under 34 percent in 2007, while product placement in movies - less than half the spend of TV - is expected to grow at just over 20 percent for the year.
Video games and the internet, which represent just 2 percent of the business, is expected to show growth exceeding 30 percent.
The U.S. is the top country for product placement, followed by Brazil, Mexico, Australia and Japan. China will likely be the fastest growing country for product placement, with a projected growth of 34.5 percent.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
