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Two-Time Daytona 500 Winner to Host XM Show

NASCAR star Michael Waltrip will host a half-hour weekly show titled Michael Waltrip Out Loud, exclusively on XM, the satellite service has announced.Debuting on March 20, the show will air every Tuesday night at 7:00 ET on XM’s sports talk radio channel (XM 144). The show will feature insight into the world of racing, as well as entertainment and music guests. Fans can tune in to hear Michael with breaking updates from the road, or back at his newly opened Waltrip Raceworld shop in Cornelius, NC.

Waltrip is a two-time winner of the Daytona 500 and has 11 career Busch Series victories. In addition to being home to “Michael Waltrip Out Loud” show, XM will partner to become primary sponsor of Michael Waltrip Racing’s No. 99 Busch Series car driven by David Reutimann for the Chicagoland race July 14.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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