Heineken plans to test a chain of Heineken-branded bars by opening them in airports around the world, hoping to see if it can duplicate the success of the Starbucks experience, writes Michael Fowlkes of BloggingStocks.com.
Gannett is beginning to focus much of its efforts to increasing its digital presence and revenue. With that in mind, the company is training 500 print news staffers to shoot video that could potentially be used online.
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Historic Aviation has launched a new spin-off focusing on military history from World War I up to the current war in Iraq.
The willingness of mobile users to accept advertising is growing, reports MediaPost (via MarketingVox), citing a new study from Harris Interactive.
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AOL has withdrawn its $900 million offer to acquire Swedish online marketer TradeDoubler, becuase it has not received enough shares of the company by the bid deadline.
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The Newspaper Association of America has reported its preliminary figures on newspaper advertising for 2006, showing a slight decrease in the sale of print advertising contrasted by a huge uptick in the sale of online advertising for newspaper sites.
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Scripps Networks is entering the upfront season offering a new metric that it claims demonstrates just how receptive viewers are to specific spots.
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