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Gannett is beginning to focus much of its efforts to increasing its digital presence and revenue. With that in mind, the company is training 500 print news staffers to shoot video that could potentially be used online.
The broadcast team also intends to train its print ad sales team to sell more video ads online, writes MediaPost.
Gannett Co.’s revenues dropped 4.5 percent in February, due mostly to lower broadcasting profits. Television revenues were down 21.4 percent in February, with broadcasting revenues for the fiscal year ending March 4 down 10.3 percent.
Its newspaper business, though stronger, also saw declines. In February, it was down 3.8 percent, due mostly to suffering classified conditions. Gannett’s online unit, similar to many newspaper groups, grew by 13.4 percent over February 2006, based on unique monthly visitors.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
