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Heineken plans to test a chain of Heineken-branded bars by opening them in airports around the world, hoping to see if it can duplicate the success of the Starbucks experience, writes Michael Fowlkes of BloggingStocks.com.
The first of the Heineken bars has been opened in Hong Kong, and sports Heineken bar stools, t-shirts, monitors with Heineken ads, and more. Heineken is the only beer on tap, though other beers are sold in bottles.
Fowlkes, an analyst for the online investment advisory service Investor’s Observer, believes the airport idea is a good one but doesn’t expect to see Heineken bars popping up on Main Streets across the country.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
