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The Newspaper Association of America has reported its preliminary figures on newspaper advertising for 2006, showing a slight decrease in the sale of print advertising contrasted by a huge uptick in the sale of online advertising for newspaper sites.
While the print side saw a 3.7 percent decrease to $13.2 billion in 2006, online ad sales for newspaper sites shot up 31.5 percent to almost $2.7 billion, according to the NAA, MediaPost reports (via MarketingVox).
NAA also said Q4 digital ad sales grew to $745.5 million, up 35 percent from the year-earlier period, marking the 11th straight quarter of double-digit growth for the online sector since the NAA began tracking newspaper advertising sales in 2004.
The large jump in online ad sales is somewhat offset by the fact that they still only account for 5.4 percent of all newspaper ad sales. Total ad sales fell 2.2 percent in the fourth quarter, to $14 billion.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
