Jones Beach Sponsors Reach 1.2MM Visitors per Month
Traditional beach media can be combined with sponsorships of summer concerts - often free to the public - to increase bang and brand awareness.
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Traditional beach media can be combined with sponsorships of summer concerts - often free to the public - to increase bang and brand awareness.
The Governors of the U.S. Postal Service have approved the increase in the price of a first-class stamp to 41 cents today. That increase was among the Postal Regulatory Commission’s proposed 7.6 percent rate increase which the Governors approved. The implementation of these changes will take place May 14.
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A series of “nasty, graphic” (according to one 13-year-old) billboards, erected around the Los Angeles area promoting the May 18 release of the film Captivity, never should have been erected.
Alloy Access will be the sole provider of newspaper advertising and placement services for the National Association of Hispanic Publications‘ member publications.
Google has confirmed that it has bought in-game advertising company Adscape for an undisclosed amount. The company has been valued at about $23 million.
VH1 will soon be offering advertisers ad formats designed to keep viewers from running off for a snack during commercial breaks, and a single test of the format so far looks as though it will be a success.
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XM will broadcast live from the 2007 Winter Music Conference in Miami, Florida beginning March 22, across XM dance channels The Move (XM 80), BPM (XM 81), and The System (XM 82) .
Like Scripps, A&E is bringing a variety of metrics to advertisers for possible use during May’s upfront marketplace.
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TV sales executives have begun to believe that they will have the upper hand when it comes to negotiating during this year’s upfront marketplace.
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eMarketer predicts that automakers will spend $2.69 billion on online in advertising in 2007 - or 14 percent of the $19.5 billion total that will be spent online by advertisers in 2007, MediaPost reports (via MarketingVox).
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Johnson & Johnson will once again sit out the television upfront marketplace, and in the meantime is quietly shifting larger parts of its marketing budget from traditional to digital media.
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The Washinton Post is joining the ever-growing ranks of newspapers that are selling ads on the front pages of some of their sections.
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Salesforce.com is launching an update to its core on-demand customer relationship management tool, Spring ‘07, which is expected to be unveiled on Monday, writes CNET.
NPR’s popular Morning Edition will get some new competition in New York when WNYC begins airing its new national morning radio program.
An unusual version of March Madness has crept into New York TV circles, and it’s not for NCAA Basketball.
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Sets of keys will be left in bars, stadiums, concert halls, parties and other venues in seven large markets in an effort by Nissan to engage consumers and inform them of certain features of the Altima in an unusual way.
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Among the many topics that will complicate this season’s upfront marketplace is the topic of viewer engagement. While commercial ratings will not be ready to be used as currency during the upfronts, leaving Nielsen’s program ratings to be used as usual, commercial viewer engagement guarantees based on IAG Research data will likely play a role.
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