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Like Scripps, A&E is bringing a variety of metrics to advertisers for possible use during May’s upfront marketplace.
The network will hope to ink deals based on engagement, brand recall, the success of past deals, and commercial ratings, writes MediaPost. Success stories include a deal with Paramount Pictures for the film Zodiac which aired during a basic cable premiere of The Sopranos. That broadcast featured no commercials in its first half hour except for a two-and-a-half minute spot for the new film. The Zodiac spot witnessed higher ratings over the average ratings for the entire program (including commercials and other non-content time).
Another successful deal with with Criss Angel: Mindfreak, in which Tanqueray did a hybrid branded integration, with elements of the show appearing in the Tanqueray commercial. IAG Research showed that Tanqueray achieved a 35 percent brand recall with a likeability score of 27 percent.
A&E will be offering traditional branded integration, as well.
For the first time this year, A&E will be using such IAG Research data on engagement - a metric which NBC also plans to use during its deal-making in two months.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
