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Google has confirmed that it has bought in-game advertising company Adscape for an undisclosed amount. The company has been valued at about $23 million.
A post on Google’s website (via Direct Magazine) said that in-game advertising is an area where Google believes it can add “a lot of value to users, advertisers and publishers.”
Last year, Microsoft purchased in-game ad company Massive Inc. The Adscape acquisition is Google’s first into placing ads within video or console games.
Research from The Yankee Group and Parks Associates in January suggested that by 2010, the in-game ad market will account for $589 million in spending.
Benchmark capitalist Michael Eisenberg said in January that Google was planning a project or “world game” that would use real-world data gathered from Google’s existing properties to craft the alternate online platform. According to Eisenberg, Google plans to use Adscape to monetize the virtual world.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
