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A series of “nasty, graphic” (according to one 13-year-old) billboards, erected around the Los Angeles area promoting the May 18 release of the film Captivity, never should have been erected.
That, at least, is the story told by After Dark Films executive Courtney Solomon, who said the billboards were a mistake, writes the Los Angeles Times. Solomon claims the graphic ad was one of 50 or 60 concepts under consideration, but that before any ads were approved, it ended up on L.A. billboards as well as on cabs in New York.
After Dark Films partnered with Lionsgate for the film.
The ad consisted of four panels: In the first, dubbed Abduction, a young woman has a hand over her face as if she’s being kidnapped. In the second, Confinement, she is behind a chain link fence. In the third, Torture, she is flat on her back, her face encased in a cast, with red tubes running into her nostrils. And in the last, Termination, her head hangs over the edge of a table.
Solomon said that he had ordered all the billboards taken down after he received the first complaint, and that they should be down by Tuesday. Solomon claimed that the film is “about something that happens to 850,000 people in this country a year,” but when pressed about details, he told the LA Times reporter that it was “about a story of what happened to one person who is abducted.”
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