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Salesforce.com Updates CRM, Offers MySpace-like Web App

Salesforce.com is launching an update to its core on-demand customer relationship management tool, Spring ‘07, which is expected to be unveiled on Monday, writes CNET.

A key difference of the new release is Appspace, a feature which allows users to share content and ideas, and to collaborate on a webspace page - sort of an enterprise version of MySpace, according to senior vp of corporate and product marketing Kendall Collins.

Salesforce.com will also offer a limited release of Appspace next month, allowing companies to use the feature for $995/month for up to 200 users. A more general release may come later this year.

Microsoft has been in the midst of improving its own on-demand enterprise CRM software.
Salesforce.com’s last update, Winter ‘07, was released just two months ago.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

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The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

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Though the study,…

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