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The Washinton Post is joining the ever-growing ranks of newspapers that are selling ads on the front pages of some of their sections.
Beginning tomorrow, the paper will publish an ad at the bottom of the Sports section, writes The Washington Post. This will mark the first time in decades that the Post will run an ad on the front page of a daily news section, though it does sell ads on the front pages of the Health and the Real Estate sections.
Newspapers have begun printing ads on section fronts and even on front pages in order to offset declining circulation and advertising. The Post will now accept ads not only on the front page of the Sports section but also on the Home, Business, Sports and Travel sections.
There are currently no plans to sell advertising on the front page of The Washington Post.
Comcast SportsNet is the first advertiser to take advantage of the front page of the Sports section.
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