In addition to the commonly known challenges facing newspapers today - declining circulations and the migration of advertisers to the web among them - a less-well-known challenge also plagues the industry.
Tribune-Review Publishing Co., parent of the Pittsburgh Tribune-Review, has agreed to purchase six weekly newspapers in Westmoreland Country (Pennsylvania).
Retail chain Kohl’s is launching an online video ad campaign that lets people click on the ad to find out more about the product.
While speaking at its annual ad upfront buying presentation, Viacom’s executives made note of the strides the company has taken in providing online ad inventory - a topic sure to be on the tip of most media company executives’ tongues as the upfront approaches.
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Contrary to the claims of both companies, the XM/Sirius merger would not increase program choices for consumers, according to a study prepared by consulting engineering firm Meintel, Sgrignoli & Wallace.
Feisty email marketing firm e360, which has been in litigation with email filtering firm Spamhaus for months, has instigated a suit against online discussion forum Nanae for defamation of character.
Radio reaches 232 million listeners over the course of a single week, preliminary findings from the RADAR 92, a quarterly report that looks at topline numbers from the RADAR Radio Listening Estimates. That marks a consistent number from a year ago.
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Doritos’ campaign that invited consumers to create Super Bowl ads for the brand generated publicity - but it also helped build a relationship with its consumers, which should be an ongoing goal of marketing and advertising, said Jason McDonell, director of marketing for the brand, at OMMA Hollywood.
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Ad spending last year rose 4.6 percent to $139 billion compared to the previous year, with internet ad spending rising 35 percent, per Nielsen Monitor-Plus.
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Scott Tissue recently closed an unusual contest, designed to raise awareness of its brand by asking consumers to recount their “cloggiest moment” - that is, the worst stopped-up toilet they had ever experienced.
Retail giant Wal-Mart, which seemed to downplay in the media the “inappropriate relationship” aspect of its firing two top marketing officials in December, has now asserted in a court filing that Julie Roehm and Sean Womack engaged in a sexual relationship.
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Following the first anniversary of its launch, Wondertime - the magazine that Disney had hoped would develop a new niche within the parenting category by focusing on the joys rather than the how-tos of parenting - has announced that it plans to raise its rate base from 400,000 to 500,000 and increase its frequency to 10 times a year this year.
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GM is running a year-long radio campaign touting its new Chevy Silverado by integrating 15-second traffic sponsorships along with floating digital ads on the websites of radio stations located in certain markets.
Like XM, Sirius will be broadcasting live from the 2007 Winter Music Conference in Miami beginning March 20.
