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Radio reaches 232 million listeners over the course of a single week, preliminary findings from the RADAR 92, a quarterly report that looks at topline numbers from the RADAR Radio Listening Estimates. That marks a consistent number from a year ago.
The study indicates that The 7,100+ RADAR Network Affiliated stations (which account for 55 percent of all radio stations) reach 89 percent of all radio listeners.
RADAR Network affiliates have consistent delivery reaching the key young and adult demographics advertisers target; they reach 84 percent of teens 12-17 and 85 percent of adults 18-34 and 25-54.
The study also shows that 95 percent of black non-Hispanic persons and 95 percent of Hispanic persons age 12 and older tune into radio over the course of a week. Radio also reaches 95 percent of college grads age 18+ and 96 percent of adults age 25-54 with a college degree and an annual household income of $50,000.
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