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GM is running a year-long radio campaign touting its new Chevy Silverado by integrating 15-second traffic sponsorships along with floating digital ads on the websites of radio stations located in certain markets.
The 15-second sponsorships will air on Clear Channel radio stations in key truck buying markets: Austin, Dallas, Houston, San Antonio, New Orleans, Memphis, St. Louis, Kansas City and Oklahoma City. The ads will direct listeners to the station websites of the respective radio stations in these markets, Clear Channel announced today.
Once there, consumers will see floating images of Chevy Silverado trucks driving across home pages and parking in the leaderboard sections, which will provide more information on the benefits of the vehicle along with links to www.chevy.com/shop on station sites.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
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The spot began airing…
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
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Though the study,…
