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Retail giant Wal-Mart, which seemed to downplay in the media the “inappropriate relationship” aspect of its firing two top marketing officials in December, has now asserted in a court filing that Julie Roehm and Sean Womack engaged in a sexual relationship.
Roehm, reached by The New York Times in Las Vegas, has denied the affair, writes Reuters. She also said she had not had job discussions with DraftFCB, another claim made by the retailer in the suit.
Roehm filed a suit against Wal-Mart in January claiming that the retailer breached her contract and damaged her reputation. In the counterclaim, Wal-Mart provided romantic emails that Roehm and Womack exchanged, such as one in which Roehm talked about kissing Womack.
Wal-Mart, under Roehm’s direction, awarded its $580 million advertising account to DraftFCB and Carat USA in October. In December, after the firings, it reopened bidding for the account. DraftFCB was not eligible to bid. In January, Wal-Mart selected the Martin Agency and MediaVest for the work.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
