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Following the first anniversary of its launch, Wondertime - the magazine that Disney had hoped would develop a new niche within the parenting category by focusing on the joys rather than the how-tos of parenting - has announced that it plans to raise its rate base from 400,000 to 500,000 and increase its frequency to 10 times a year this year.
Wondertime has experienced an 89 percent increase in advertising pages in the months of Jan. through April 2007 compared to the same months in 2006, according to the company, and has convinced new advertisers Baby Gap, Kenneth Cole, GMC Acadia, Berlex, Dr. Brown’s Astra Zeneca, Nestle, Kraft JELL-O and others to advertise in its pages.
Part of the success of the advertising program is based on some integrated programs the magazine is included in, such as a Childhood is Calling program for Kellogg’s Rice Krispies. The Rice Krispies campaign includes FamilyFun magazine, Wondertime, Radio Disney and Disney.com.
Last week, Wondertime was nominated for a National Magazine Award in the Personal Service category which recognizes excellence in service journalism.
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Broadcast nets will experience…
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Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
