Scripps Offering Buyouts to Staffers of Two Papers
E.W. Scripps is offering voluntary buyouts to staffers of The Commercial Appeal in Memphis and The Rocky Mountain News in Denver.
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E.W. Scripps is offering voluntary buyouts to staffers of The Commercial Appeal in Memphis and The Rocky Mountain News in Denver.
In Michigan and Utah, email marketers are either unaware of the child-protection do-not-email registries, are ignoring them, or are working around them en masse.
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FedEx will begin offering guaranteed next-day deliveries to more than 200 of the biggest cities within China on May 28.
Sirius Satellite Radio has proposed, in a license-related filing with the FCC, to provide a cost-reduction to subscribers who choose not to receive adult content on their satellite radios.
At the ANA TV forum yesterday, Starcom CEO John Muszynski pointedly declared that the eBay Media Marketplace, the proposed online forum for the buying and selling of TV time, will commoditize TV and is a waste of time.
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Women’s information site iVillage has taken the wraps off iVillage Connect, a new social-networking platform, according to MediaWeek (via MarketingVox).
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Lexus has launched a campaign in New York, Los Angeles and San Francisco in which storefronts are covered by large, full-motion ads that react to pedestrian movement and engage consumers.
Industry buzz around Nielsen’s yet-to-be-launched commercial ratings has indicated that those ratings would not be the basis for upfront negotiations. Yet several buyers and sellers said, at the annual TV forum hosted by the ANA, that commercial ratings will be used in this year’s upfront.
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Serious money is to be made by health marketers that make online information systems easier to use for seniors reluctant to use the web for health information, reports MediaPost (via MarketingVox), citing a new study from agency GroupM and research company Millward Brown.
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Sitcoms, it would seem, still work for American audiences - but only when found in syndication or on cable rather than on network television.
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Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad.
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Dennis Miller’s radio show on Westwood One will begin airing on more than 80 radio stations, including seven in the top 10 markets, come Monday.
