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Lexus has launched a campaign in New York, Los Angeles and San Francisco in which storefronts are covered by large, full-motion ads that react to pedestrian movement and engage consumers.
Working with Monster Media, the campaign uses MonsterVision to promote Lexus’s RX 350 luxury SUV.
The ads allow participants to witness car collisions that seem to crash through the storefront windows on huge video displays, and to “undo” them by interacting with the ads using their own body movements. The safety-focused ads are “larger than life, flaunting color, sound, and motion at once, communicating the brand’s latest safety message, ‘The safest accidents are the ones that never happen,’” according to Monster Media.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
