Red Sox Chat with Fans via ‘Metro GameDay’
Metro Boston will produce an official, free game day publication of the Boston Red Sox, which will include 12 pages of fresh content with every game.
»
Metro Boston will produce an official, free game day publication of the Boston Red Sox, which will include 12 pages of fresh content with every game.
email this
permanent link
Magazine ads for a product were the most common inspiration for a later online search for that product, according to new research.
email this
permanent link
Calvin Klein has launched its new “text-friendly” fragrance using mobile marketing technology in the city of Toronto. On the three largest digital billboards in the country, Calvin Klein ran ads that asked passersby to text a reply to the message, “What are you in 2?”
email this
permanent link
Lillian Vernon has closed its satellite call center in the Philippines. The company attributed its closure to increased operational efficiencies.
News Corp. and NBC Universal are about to announce that they’re double-teaming Google’s YouTube with the creation of an online video site chock-full of TV shows, movies and clips that users can modify and share.
email this
permanent link
Xerox will be running ads in Harvard Business Review, CIO Magazine, CFO Magazine and various websites in order to promote its business consulting operation, writes Direct Magazine.
A new IPTV based digital signage system has been installed in Marina Square shopping mall, one of Singapore’s most popular malls.
Information portal About.com has debuted sponsored brand areas that combine advertiser messaging more fully with site content, according to AdWeek (via MarketingVox).
email this
permanent link
Under new leadership, Katie Couric’s newscast on CBS already has a tougher feel to it, and perceptions of the newscast are changing for the better, writes Media Life. Bloggers, for example, have noted a greater focus on hard news and a firming of the soft edge that Couric has brought to the newscast.
Montoya One of NASCAR’s “most intriguing personalities,” (that is, according to Sirius president, entertainment and sports Scott Greenstein) will promote Sirius Satellite Radio’s lineup of NASCAR programming and live event coverage at retail locations across the country.
Elle magazine is getting a new design director, former Life creative director Paul Ritter. Guillaume Bruneau, currently art director, is leaving the company, writes Mediaweek.
Nielsen has launched a new tool that helps advertisers analyze product placements in programming. The new software application allows users to determine past performance of product placements and to evaluate new product placement opportunities.
email this
permanent link
ABC told advertisers during its program development meeting yesterday that it is considering inserting commercials into shows as a way to make ads and programming seamless.
email this
permanent link
A survey of newspaper by a Butler University professor found that city editors are concerned about the lack of quality in local news writing.
Acura plans to send a direct mail piece during May to sailboat racing enthusiasts. The campaign includes a DVD made up of a brand spot and an ad for the Acura RDX, along with footage from the races Acura sponsors: Acura Key West Race Week in January and the Acura Miami Grand Prix last week.
email this
permanent link
