»
ABC told advertisers during its program development meeting yesterday that it is considering inserting commercials into shows as a way to make ads and programming seamless.
ABC used 10 examples, in shows such as Ugly Betty, of how ads might be incorporated into content, writes MediaPost.
For example, ads during the shows popped up out of media props such as cell phones, print ads in magazines and televisions, with marketing messages for automotive, beverage and sinus remedy brands. The network is working on such options in order to help keep viewers engaged even during commercials.
ABC emphasized that these ideas were definitely works in progress. One reason the network can’t commit to offering such devices is the fact that writers and producers might not be inclined to help the network pull it off by allowing for content changes. Says Shari Anne Brill, senior vp of program analysis for Carat USA, “I imagine more powerful producers would say, ‘No way, Jose.”
Other networks are seeking new ways to integrate products and ads into their programming, as well. Lifetime, for example, has built an entire series around a PerfectMatch.com integration.
ABC also announced that it is picking up 14 shows for next season - one of the most extensive pickups of shows for a new season that the network has ever made. They include Brothers & Sisters, Men In Trees, Ugly Betty, The Bachelor, Boston Legal, Dancing with the Stars, Desperate Housewives, Extreme Makeover: Home Edition, Grey’s Anatomy, Jimmy Kimmel Live and Lost.
America’s Funniest Home Videos, Supernanny and Wife Swap have also been picked up for next season.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
