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Information portal About.com has debuted sponsored brand areas that combine advertiser messaging more fully with site content, according to AdWeek (via MarketingVox).
The new sections come as advertisers look to make their messaging more seamlessly tied with site content. While some worry about how advertiser influence might affect editorial independence, About.com says it will continue to offer visitors the quality information they expect.
About.com is far from the first portal to create such branded sections. Yahoo and others have created or re-branded some parts of their sites at the behest of advertisers seeking new ways to connect with audiences.
The MGM Grand and other Las Vegas hotels have teamed to created 48hoursinVegas.about.com, an area that combines advertiser promotions with About’s Las Vegas information. Last year it worked with AstraZeneca on a heartburn information section to promote the company’s heartburn treatment drug Nexium.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
