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Lillian Vernon has closed its satellite call center in the Philippines. The company attributed its closure to increased operational efficiencies.
The cataloger began delivering 100 percent of its contact volume to its Virginia Beach facility effective last weekend, writes Multichannel Merchant. That center will now operate from 7 a.m. to midnight seven days a week. It expects a 30 percent increase in call volume.
The company no longer has sales reps promote third-party sales offers such as magazine subscriptions and discount buying clubs during calls. The lifting of that burden alone decreased average call handling time by 39 seconds.
Another improvement has been in an advanced interactive voice response program that has been in tests for several months. It has cut the average handling time by as much as 20 seconds. Improvements in merchandising and distribution has also helped cut calls and call times.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
