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Red Sox Chat with Fans via ‘Metro GameDay’

Metro Boston will produce an official, free game day publication of the Boston Red Sox, which will include 12 pages of fresh content with every game.

Metro’s Metro GameDay will be distributed at all 81 home games and any post-season home games for the Red Sox season. At least 15,000 copies will be distributed throughout the Kenmore Square and Fenway areas, including on Yawkey Way.

Through the publication, fans will learn about events, game and player stats, who is throwing out the first pitch and singing the national anthem, Red Sox community activities and fan programs. Each Metro GameDay will also include a scorecard and K-card for additional fan participation.

“As a child in Baltimore, I remember going to the ballpark with my dad and receiving a page of notes and stats that had been run off on a mimeograph machine,” says Dr. Charles Steinberg, executive vice president/public affairs. “It was included in the program. Metro GameDay will restore part of that experience for visitors and fans at Fenway Park.”

He adds that Red Sox Magazine will still be available inside the park with full color photos and “more timeless literary features.”

Metro New York recently announced a similar sponsorship: it will sponsor the New York lacrosse team.

Related topics: Newspapers, Planning, Magazines, Outdoor, Direct, Print...   

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