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Montoya One of NASCAR’s “most intriguing personalities,” (that is, according to Sirius president, entertainment and sports Scott Greenstein) will promote Sirius Satellite Radio’s lineup of NASCAR programming and live event coverage at retail locations across the country.
NASCAR driver Juan Pablo Montoya, in addition to being a spokesman for the satellite service, can be heard every Monday at 5 p.m. ET on the Juan Pablo Montoya Report on Sirius NASCAR Radio, the company has announced.
Montoya, the first Formula One driver ever to jump full time into the NASCAR NEXTEL Cup Series, captured his first stock car victory in the Telcel-Motorola 200 NASCAR Busch Series race in Mexico City on March 4, and on March 18 he finished a career-best fifth in the Kobalt Tools 500 NASCAR NEXTEL Cup Series race in Atlanta.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
