»
Under new leadership, Katie Couric’s newscast on CBS already has a tougher feel to it, and perceptions of the newscast are changing for the better, writes Media Life. Bloggers, for example, have noted a greater focus on hard news and a firming of the soft edge that Couric has brought to the newscast.
It is unclear, as of yet, whether this sharper focus will make a difference in the ratings. In the first week since new executive producer Rick Kaplan came onboard, the newscast dipped 3 percent from the previous week. (The show average, however, included only three days due to delays from the NCAA men’s basketball tournament.) It remains down 3 percent season to date compared with last year.
Even if viewers like the change, it could take months or longer - if at all - for viewers to notice and react.
According to the article, the seemingly tougher new side of Couric is proof that CBS’s plan to reinvent the news with a softer focus may have been misdirected and that what viewers want is top stories told smartly. The article points to the rise of ABC’s Charles Gibson - bland but capable - as further proof.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
