Nearly 123 million people in the U.S. (70 percent of the U.S. internet audience) viewed 7.2 billion videos online in January, according to comScore’s Video Metrix service (via MarketingVox). On average, each video streamer viewed 59 streams - nearly two videos per day - and viewed 151 minutes of video online during the month; average viewing time per video was 2.6 minutes.
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Since Major League Soccer decided to allow teams to sell space to advertisers on players’ jersey fronts, only two teams have taken the league up on the offer.
Enterprises are anxious for Web 2.0 technology - as long as it comes from big providers, writes CNET (via MarketingVox), citing a new research study.
The FCC has approved regulations that will allow broadcasters to multicast side channels using HD Radio technology without first having to get approval from the Commission.
The editor of U.S. News & World Report, Brian Duffy, is leaving to pursue a book project and other writing opportunities.
A direct marketer based in Portland, Oregon, is working with clients to send direct mail pieces in CD form, so that consumers can then print coupons from their own computer. The company, SaverCD, LLC, has been testing the format for 18 months, and plans to begin national distribution in early 2008.
NBC, eager to reclaim the glamour of its glory days, has been seen by media watchers as a network willing to offer brand new ways of measuring the success of its shows. In May, for example, it will allow guarantees of its shows based on IAG Research data.
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Whatever gods watch over the editorial pages of newspapers have apparently decreed that the Los Angeles Times should undergo still more turmoil before settling back into business-as-usual.
