Enterprises are anxious for Web 2.0 technology - as long as it comes from big providers, writes CNET (via MarketingVox), citing a new research study.
The findings are from a Forrester Research survey of 119 chief information officers at large companies. They expressed a strong desire for the new technologies - but preferred they come as part of integrated product sales. That’s in part so they can be confident those products work within existing infrastructures and with products already being used.
When presented with a choice between large and smaller vendors, the vast majority of CIOS opted for larger vendors.
There was a difference in how the CIOs viewed social networking and blogs and how they perceived things like wikis, RSS and tagging. The latter group was seen as much more necessary to doing business than the former.
The report also contains Forrester’s prediction that there will be considerable consolidation in the web 2.0 arena.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…