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NBC, eager to reclaim the glamour of its glory days, has been seen by media watchers as a network willing to offer brand new ways of measuring the success of its shows. In May, for example, it will allow guarantees of its shows based on IAG Research data.
Now, NBC has also announced that the network is starting a Total Audience Media Interactive Research tool that will measure the total audience a particular TV show reaches, across television, on cable networks, on streaming video, downloads at iTunes, and viewing via PCs with special Intel Viiv technology, writes MediaPost.
Alan Wurtzel, president of research and media development at NBC Universal, said at a development program meeting with advertising executives yesterday that Heroes, which pulled 16 million viewers for a particular episode, had 18.4 million viewers when the additional media are added in.
During last year’s upfront, NBC was said to have focused a huge amount of time on talk of combining digital offerings with traditional.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
