'Sarah Connor' At their development meetings last week, the networks shared their plans for upcoming programs, but also focused on the “big picture” and the ideas behind programming decisions.
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Media staple TV Guide will soon launch its own search engine that will guide people to online video across the web, reports the Associated Press (via MarketingVox).
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Life magazine, which Time Inc. resucitated as a newspaper supplement in late 2004, is being killed again - but it will continue to live online.
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IDG’s InfoWorld has announced that it will end its print run, shifting its focus to online and events.
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Macy’s is launching a campaign designed to harness the personal interactions of college students on eight campuses across the country in order to promote the retailer’s new American Rag Brand.
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A new trade association has been formed to help corporations improve their corporate sponsorship effectiveness and to provide leadership on industry issues.
UPS has launched a new service that will allow customers to intercept or reroute sent packages before they are delivered, writes CNET.
The 11-part series dubbed Planet Earth, beginning last night and airing over the next five weeks on the Discovery Channel, weaves several naratives throughout the episodes as it tells the story, writes Andrew Lyons of Media Life.
The series was shot over 5 years, on 200 locations and with over 70 camera people. Each episode in the series introduces a world and its inhabitants, focuses on an individual or family, gets to know them, then films them as they face threats both environmental and predatory.
“Each species is captured in such fascinating detail and each creature’s journey is so specific that their stories never bore,” Lyons writes.
Planet Earth drew up to 9 million viewers when it aired in the U.K. on BBC last year, USA Today points out.
General Motors, E-surance and Royal Caribbean, are among the first advertisers to line-up for the yet-to-be-named “YouTube killer” planned by NBC, News Corp., and Yahoo, among others, according to Ad Age (via MarketingVox).
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During television network development meetings last week in Los Angeles, the networks that acknowledged the need to come up with new solutions that will help retain viewers during commercial breaks received praise from advertisers.
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In an unusual partnership, Wired magazine and Xerox are launching an integrated marketing program that offers subscribers the chance to receive an issue of the magazine with their own photos on the cover.
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As the “web 2.0″ revolution takes hold online, with the voices of consumers being raised to review, rate and otherwise write about products and services - and with companies becoming increasingly open to harnessing those voices - the magazine industry is suddenly joining the fray.
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XM Satellite Radio’s service allows customers to digitally copy songs, infringing on the copyrights of members of the National Music Publishers Association, according to a lawsuit filed by the NMPA last Thursday.
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