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General Motors, E-surance and Royal Caribbean, are among the first advertisers to line-up for the yet-to-be-named “YouTube killer” planned by NBC, News Corp., and Yahoo, among others, according to Ad Age (via MarketingVox).
Advertisers have been wary of buying space on sites like YouTube because consumer-generated clips often contain objectionable content. That marketers signed on to the opportunity so readily underscores the importance of editorial adjacency for marketers.
Cadbury Schweppes, Intel and Cisco are also among the charter advertisers that have signed, writes the Hollywood Reporter (via AdWeek). The site will feature thousands of hours of content from at least a dozen networks and two major film studios. News Corp. president and COO Peter Chernin is quoted as saying the undertaking is “the largest advertising platform on Earth.”
One reason marketers moved quickly is that the joint venture resolves one of online video’s biggest problems: the dearth of high-quality online-video content for marketers to buy. That market is still small compared with the $65 billion TV-ad market - eMarketer estimates the online-video market at $775 million this year.
Meanwhile, ComScore’s January numbers indicate nearly 123 million people in the U.S., or 70 percent of the total U.S. internet audience, viewed 7.2 billion videos online. YouTube was the most popular streaming site, with 992 million video streams.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
