»

InfoWorld Ends Print Run, Moves Online

IDG’s InfoWorld has announced that it will end its print run, shifting its focus to online and events.
InfoWorld’s staff, though aware that the print version’s time was short, apparently hadn’t been officially informed and found out via reports in the San Francisco Chronicle and Silicon Valley rumor blog Valleywag, paidContent reports (via MarketingVox).
“InfoWorld is not dead. We’re not going anywhere. We are merely embracing a more efficient delivery mechanism - the Web,” wrote Editor-in-Chief Steve Fox. There will be few layoffs, as most of the staff will move to the online or events sections of the publisher.

Former InfoWorld veteran Matt McAlister discusses the move on his blog: “IDG is doing a smart thing if merely experimenting with the model for how to move entirely online for the rest of the ‘fleet.’ Somebody had to step forward, and InfoWorld is as well positioned to make that transition as anybody.”

Radio read more like this »

Ad Industry Declines Mirror 2001 Recession: Goldman Sachs

All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.

Broadcast nets will experience…

Print read more like this »

NY Times Shuts ‘International Herald Tribune’ Site Down

The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.

The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…

Outdoor read more like this »

Vaseline Tracks Actual Buzz about New Lotion in Small Alaska Town

Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…

Television read more like this »

‘Meet the Press,’ Minus Russert, Suffers Slow Slide

Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.

Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…

Interactive read more like this »

Blogging Hits Mainstream, Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…

Direct read more like this »

Discount Retailers Report Mixed September Results

Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.

Below, fiscal results from the discount retail giants:

Sales of food and…

MARKETING JOBS
advertisement